They say everything’s bigger in Texas, but not anymore. The Lone Star State is now also becoming known as a go-to destination for small and mid-sized businesses. Two areas in particular stand out: The Star in Frisco and Legacy West in Plano.
An untapped market in NE Texas
The Star is a 200,000-square-foot retail block south of The Ford Center and the Dallas Cowboys World Headquarters. It offers a wide variety of restaurants and shopping experiences, from local cuisine with the likes of Concrete Cowboy, The Common Table, and Raising Cane’s, to international dishes in Ziziki’s Greek bistro, Howard Wang’s China Grill, and Zaytinya’s Mediterranean menu by Michelin-rated chef Jose Andres.
The Star is also home to more than a dozen retail tenants. With the Cowboys’ practice facility nearby, it was inevitable that they opened Fans United at The Star. It sells team apparel, souvenirs, memorabilia, and gear from prominent Dallas teams like the Rangers, Mavericks, and FC Dallas, as well as merchandise and items from regional schools like Frisco High School and the University of Texas.
In a few short years, the area has evolved from a sports-centric place to one that also incorporates business and lifestyle offerings. As we continue to provide IT support to more businesses in the area, the Qoverage team is excited about the growth potential in this part of NE Texas.
A thriving community 25 miles from Dallas
Across the Sam Rayburn Tollway is Legacy West in Plano. It’s a 415,000-square-foot district that combines retail, restaurants, and office spaces. It also has residential units and a 303-room hotel.
Legacy West offers a dizzying array of dining choices: Fogo De Chao (Brazilian), Mesero (Tex-Mex), North Italia, Toulouse (French), plus local cuisine at Haywire, Del Frisco’s Double Eagle Steak House, and Legacy Hall, a 55,000-square-foot urban eatery offering an artisanal food hall experience. And a variety of shops like Victoria’s Secret, Credo, Tesla, and Coach make Legacy West a retail haven for shoppers.
What makes Legacy West different from The Star is its residential area. For the Qoverage Team, servicing businesses there also means getting involved with the lives of the locals.
Areas of Dynamic Development
Places like The Star and Legacy West combine work and pleasure into a one-stop destination. They are perfect for people who enjoy urban comforts without the sprawl of Dallas or Fort Worth. And their growth is only just beginning. The increase in population means more business opportunities.
The Star and Legacy West are ideal places for SMBs to thrive and grow because they are full of similar-sized businesses working toward a common goal. More SMBs mean more attendant companies that support them, like IT solutions and other third-party service providers, stimulating further dynamic development.
With The Star and Legacy West, Texas is creating communities that bring people together through shared experiences. By improving the overall quality of life, these areas become not just places where people can work well, but communities where people can live well too.
Then again, maybe everything is bigger in Texas—especially opportunities for SMBs.