Drive - Seeing opportunities for improvement and choosing to act upon them. A driven person is never satisfied by the status quo - they use their vision, intelligence, and heart to enact forward progress and positive change, changing their company for the better.

Empathy - Understanding others' perspectives and circumstances. Empathetic people possess a desire to understand others regardless whether they agree with them, deepening the relationships with customers and colleagues, and driving a culture of caring.

Commitment - A personal pledge to complete projects and goals successfully, on time and on budget. Showing deep devotion, especially when the going gets tough. Motivation can fade, but truly committed people overcome discomfort and obstacles, even when personal sacrifice is required.

Intelligence - Demonstrating astute aptitude for continuous learning, observation, understanding, skills acquisition, and problem solving.

Integrity - Maintaining an unwavering code of ethics and a resolute vision for what's right, even when no one else is looking, and even when it’s inconvenient. People of high integrity demand an unwavering honor code from themselves and everyone around them.